Insurance Case Study
UFG Insurance
Informatics works with this leading insurer to target and track its digital ad campaigns across programmatic, social, search and more.
What We Did
Reached super-targeted B2B audiences with paid ads
When P&C insurance leader UFG needed help optimizing its quarterly ad campaigns, the company turned to Informatics, a long-time partner and neighbor in downtown Cedar Rapids, to make it happen.
The Informatics’ Digital Marketing team now helps UFG manage and precision-target its ads—aimed at insurance agents currently writing business coverage—across channels including social, search, connected TV, and digital out-of-home. Our team also provides a high level of data analysis on every campaign, with comprehensive monthly reporting on campaign ROI, SEO, site traffic and behavior, accessibility, and more.
The result has been a net increase in engagement and conversions for UFG’s campaigns, and more time for the company’s in-house marketers and media teams to develop the perfect creative for the future.
296%
Increase in users visiting campaign landing page
19%
Google Search Ad Conversion Rate (4.11% benchmark)
1.24%
CTR on Meta Retargeting Ads (0.78% benchmark)
“The Informatics team is highly capable and collaborative. They meet us at our creative strengths with their digital insights and expertise.”
Casey Prince, Assistant Vice President & Marketing Communications Manager | UFG Insurance
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