Second Story Promotions

Video: Captured attention with imaginative video ads

Promotional products leader Second Story Promotions was looking to boost its brand presence online and tap into more markets when they turned to Informatics for help. Our expert team of creative and marketing experts responded with a new series of video ads for YouTube, designed to appeal to customers at every stage of the marketing funnel.

Informatics developed several video concepts designed to grab and hold viewers’ attention, from magically appearing office products, to a gift-giving unicorn, to a waterfall of promotional swag. Our team wrote the scripts, filmed the commercials in our offices and studio, and finalized it with expert video editing, motion graphics, and visual effects.

The results boosted Second Story’s brand awareness on YouTube, with one video garnering over 880,000 impressions.

Digital Marketing: Driving sales on search and social

In addition to video ads focused on broader audiences, Informatics launched dynamic paid ad campaigns on Google and social media that targeted buyers in key sectors. The ads highlighted promotional products these industries frequently purchase, like lip balm, drinkware, pens, and bags.

Each ad was visually striking, featuring custom graphics tailored to each product and industry. Our team conducted thorough keyword research before launching the campaigns, ensuring the use of industry-specific terms to reach the right audience. The targeted approach led to significant visibility across platforms, helping drive consumers to the website and capturing industry interest.