Professional Services Case Study
Patti Seda Consulting
Informatics helps workplace consultant Patti Seda strengthen her online presence with web design, content marketing and media services.
What We Did
Refreshed a trusted brand with SEO and design
When “Job Joy” guru Patti Seda decided it was time for a website refresh, she turned to Informatics for help putting her most authentic self forward.
In collaborative sessions with Patti and partner Ashley Rambo, we worked on a variety of fundamental brand elements, including the existing customer journeys and the firm's voice.
Our Media Production team coordinated a custom photo shoot, and our web design team created a confident and open prototype – including video and a robust Resources area for existing clients. SEO-focused content better connects Patti’s story and brand promise, while also generating more organic leads from search.
The result is, as Patti described it, “the Good Housekeeping Seal of Approval” for modern clients—an effective and trustworthy marker of Patti’s expertise for those trying to solve tough HR and people issues fast. The site now ranks higher and drives three times the clicks from organic search, meaning more CEOs and business owners are seeing it, too.
635%
Increase in Average Engagement Time per Session
224%
Increase in Total Users
137%
Increase in Users from Organic Search
Services Rendered:
- Web Design + Development
- Content Development
- Search Engine Optimization (SEO)
- Photography
- Analytics + Tracking
Patti Seda is a highly experienced HR executive, speaker and author with a proven track record helping clients with succession planning, talent and hiring challenges, and increasing team engagement.
Previous
ITC Holdings Corp.
Informatics helps the electric transmission leader refresh its web presence and draw attention to pressing policy issues through innovative digital marketing.
