Patti Seda Consulting

Refreshed a trusted brand with SEO and design

When “Job Joy” guru Patti Seda decided it was time for a website refresh, she turned to Informatics for help putting her most authentic self forward.  

In collaborative sessions with Patti and partner Ashley Rambo, we worked on a variety of fundamental brand elements, including the existing customer journeys and the firm's voice.

Our Media Production team coordinated a custom photo shoot, and our web design team created a confident and open prototype – including video and a robust Resources area for existing clients. SEO-focused content better connects Patti’s story and brand promise, while also generating more organic leads from search.

The result is, as Patti described it, “the Good Housekeeping Seal of Approval” for modern clients—an effective and trustworthy marker of Patti’s expertise for those trying to solve tough HR and people issues fast. The site now ranks higher and drives three times the clicks from organic search, meaning more CEOs and business owners are seeing it, too.