Professional Services Case Study
The Overture Group
Informatics leverages social media, SEO-focused content and a sleek web redesign to help The Overture Group improve its visibility online.
What We Did
Built a powerful digital presence that attracts talent
The Overture Group, a regional leader in executive search and compensation, enlisted Informatics to rebuild its presence online.
Informatics' Digital Marketing team responded with engaging social media and blog campaigns that allowed Overture's in-house marketing team to focus on more critical needs, while our Web Design team redesigned their website to better establish the firm's expertise in the competitive search arena.
Informatics' Content Marketing team leveraged its deep SEO insights and developed strategic content to help The Overture Group reach more clients across the web, email and social channels. The new website was also restructured to better organize the reams of insights the firm had posted to its previous site.
The result was a huge increase in website traffic and organic clicks, and higher client conversion rates that continue to improve over time.
89.5%
YoY increase in referral traffic
14,000
Clicks from organic search in 2023
50.9%
Website engagement rate in 2023
Services Rendered
- Social Media Marketing
- Email Marketing
- Content Development
- SEO
- Web Design
- Web Development
- Analytics / Tracking
“Informatics has helped us with social media and reaching different audiences that might not get touched otherwise. They have taken that portion of the marketing into their hands so we are able to focus on providing great care to our own clients.”
Jamie Mead, Recruiting Talent Manager, The Overture Group
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