Nonprofit Case Study
Women Lead Change
The Iowa-based nonprofit boosts event interest and registrations with tailored social and SEM strategies from Informatics.
What We Did
Ignited event buzz with powerful digital marketing
When Women Lead Change (WLC) needed help driving online interest and registrations for its three annual conferences around Iowa, the nonprofit turned to Informatics to make it happen.
We created a robust, multi-channel approach that combined Google search ads with paid and organic social posts on Facebook and LinkedIn, the perfect place to attract the conferences’ professional audience. We shared exclusive videos from upcoming conference speakers on WLC’s Instagram account, built intrigue with special announcement posts, and used interactive “takeover” content to generate excitement.
The results surpassed the organization’s most aggressive goals. WLC’s social accounts have seen triple-digit increases in impressions and engagement during our campaigns, and this year’s Cedar Rapids conference sold out a full month before the event. Throughout each campaign, we delivered comprehensive performance reports, keeping WLC informed and ready for show time.
2.2%
CTR on post-conference Meta ad (benchmark 0.9%)
99,070
YouTube impressions on conference video ad
160%
Increase in active users on event landing page
Services Rendered
- Social Media Marketing
- Graphic Design
- Analytics / Tracking
“Working with the Digital Marketing team at Informatics has been critical to the success in our marketing efforts in this area. We work closely with this team to develop new ideas, track performance, and keep up to date on new measures and metrics. Our experience has been amazing!”
– Amy Eaton, Director of Marketing & Strategic Development, Women Lead Change
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