Informatics

Elevated our brand with great design & SEO

As one of Eastern Iowa’s top digital marketing agencies, the Informatics website has always incorporated cutting-edge design and functionalities. As our team began working on the latest iteration of the site, they knew it needed to be built around the goal of providing a smooth, engaging user experience.

The new website leveraged all of the agency’s unique talents. Informatics’ Web Design team created visually appealing page templates, helping to standardized a host of blogs, service pages, case studies and more, while the Web Development team worked in the Concrete5 CMS to build custom modules and easy-to-use forms. Meanwhile, the Digital Marketing team conducted in-depth keyword research and focused on crafting engaging, SEO-optimized content that speaks to both search engines and humans.

When the redesigned site launched, the result was an immediate uptick in pageviews and organic traffic. A year later, website sessions continued to increase, driven largely by a content strategy focused on providing valuable, forward-thinking content to marketing decision makers.