Professional Services Case Study
Future Systems
How we connected with payroll service clients and prospects through targeted digital marketing services.
What We Did
Engaged current clients and drew in prospects
The payroll and timekeeping specialist Future Systems turned to Informatics for help staying connected with its clients nationwide. Our team took a multi-channel approach, reaching audience members through newsworthy blog posts, engaging social media, and a highly targeted monthly email newsletter.
By promoting its industry blog topics and optimizing its content through A/B testing, Future Systems' emails have achieved an average click rate of 7.60%—far beyond the industry average of 1%.
Beyond keeping its current client base informed and engaged, Informatics also works to bring in prospects through paid ads on key B2B platforms like LinkedIn, Google, and Bing. Since partnering with us, we’ve produced multiple brand-awareness videos that gain thousands of impressions for the company.
479%
YoY Growth on LinkedIn Post Impressions
26%
Google Search Ads CTR (5.1% benchmark)
7.6%
Email Avg. Click Rate
Services Rendered
- Web Design
- Web Development
- Email Marketing
- Analytics / Tracking
- Content Writing
- Social Media Marketing
- Blogging
- Google & Bing Ads
- YouTube Ads
- SEO
- Video Production
- Photography
“We trust Informatics for the expertise and full-service approach. Any service that is doing its job, plus saving us time and money, is an easy decision.”
– Douglas Hass, Sales Manager, Future Systems, Inc.
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