Case Study: Eastern Iowa Arts Academy

What We Did

Inspired students and donors with an updated digital presence

The Eastern Iowa Arts Academy, a Cedar Rapids-based non-profit offering art and music instruction, approached Informatics with a challenge: Design a website that not only makes it easy for current and prospective students to find course offerings, but also increases community awareness of the organization and the wide range of activities it offers.

Informatics’ teams responded with a modern, responsive website that seamlessly integrates EIAA’s existing event management and ticketing software, while also fine-tuning the site’s SEO profile for maximum discoverability.

The result was a massive jump in new site visitors a year after launch, a nearly 60% increase in blog views and a 26.7% reduction in the bounce rate, proving that visitors were finding the site and engaging with its content. Coupled with a new donor video, produced as part of Informatics' Starfish Initiative, EIAA's fundraising efforts are now rocking and rolling.

2,300%

Increase in new users one year post-launch

59%

YoY increase in new user blog page views

27%

Decrease in site bounce rate post-launch

Website

www.easterniowaartsacademy.org/

Industry

Education | Non-Profit

Services Rendered:

Web Design
Web Development
SEO
Google Grants
Video
Analytics / Tracking

"We love them, they've been very helpful to us. They're people that I feel we can come to and say, 'We really don't know how to this,' and they've made it so easy for us. I feel like we should have gone with them a long time ago."

-Heather Wagner, Eastern Iowa Arts Academy