Health & Wellness Case Study
Covenant Workplace Solutions
Informatics transforms a workplace wellness provider’s website and digital strategy, driving leads and improving visibility with tailored solutions.
What We Did
Engaged EAP shoppers with great design & video
When Covenant Workplace Solutions, a workplace wellness provider, sought to boost lead generation for its Employee Assistance Programs (EAPs) and win over decision-makers, they looked to Informatics for help making it happen.
Informatics’ web design experts created a refined and intuitive website designed to impress visitors with bold stats and pullouts, while funneling them toward comprehensive content and clear conversion points. The site also includes a custom EAP login portal for clients, offering employees a central hub with valuable mental health and wellness resources.
Meanwhile, our marketing teams built customized keyword and SEO research for the new site, along with an engaging explainer video on the company’s flagship Lifestyle EAP offering:
Covenant’s revamped digital presence, coupled with Informatics’ SEO and media work, has succeeded at driving more qualified leads and boosting the company’s visibility, while the new client portal has increased EAP use rates and satisfaction among Covenant’s client companies.
103.9%
YoY growth in organic users
87.3%
YoY growth in web users
75%
YoY growth in Google impressions
Services Rendered
At the end of the project, it was exactly what we wanted... We've gotten a ton of clients because of the information shared in that video.
Zach Schmidt, Owner & Head of Operations, Covenant Workplace Solutions
Previous
State Health Insurance Assistance Program
Informatics boosts awareness and volunteerism for this federally funded program through accessible web design and targeted digital marketing.
