Cedar Point Capital Partners

Web Design: A foundation for financial service

When fee-only wealth management firm Cedar Point Capital Partners was ready to launch in the Iowa City-Cedar Rapids Corridor, it turned to Informatics for help developing a brand that would stand out within the region’s crowded wealth management market.

One of the first major brand pieces we created was the firm’s website, which had to be both refined and approachable. We built an icon-rich, user-friendly site that includes high-impact elements such as dynamic backgrounds, captured through drone footage of Corridor landmarks. To further personalize the site, we integrated custom headshots and bios of the Cedar Point team, providing a welcoming, personal feel.

Digital Marketing: Created a brand that grows

Informatics’ Digital Marketing team played a pivotal role in establishing Cedar Point’s brand identity from the ground up. Our design experts crafted the firm’s signature blue and orange color palette, along with logos and other brand assets, to create a cohesive and memorable presence in the local market, while our writers dialed in the voice and tone used for every piece of content, from monthly blogs and newsletters to presentations.

Other services have included organic and paid social, PR and print advertising, geofencing, email marketing, and more.

Our Media Production team partnered with Cedar Point to produce a series of insightful videos showcasing the firm’s leadership and investment philosophy. We also consulted on the creation of the firm's in-house video production system that allows Cedar Point to produce its monthly Capital Insights series.

This holistic, full-service approach has helped Cedar Point create one of the fastest growing financial brands in the Corridor—a fact confirmed by its first award as the Corridor’s Best Wealth Management Firm, as selected by Corridor Business Journal readers.