Retail
Blain's Farm & Fleet
Informatics helps the regional retail leader reach new audiences and drive online sales with a full-service approach.
Email Marketing
As one of the most cost-effective ways to communicate with your audience, email campaigns can drive conversions right from the inbox.
What We Do
Powerful email creation that improves click and conversion rates
With experience working in a variety of platforms, from MailChimp and Constant Contact to LisTrak and Vertical Response, our team of digital marketers and graphic designers work together to capture the spirit, voice, and style of your brand with a delivery that works for both desktop and mobile.
As an agency that’s process driven and outcome obsessed, we analyze every aspect of your email and focus on testing to see what your audience responds to. Content, header text, button placement, calls to action, subject lines—we exhaust every possibility in order to send powerful, impactful emails.
Our Specialities
- Template Design
- A/B Testing
- List Management & Segmentation
Retail
New Pioneer Food Co-op
An impactful web design and engaging blog refreshes New Pi’s regional brand identity
Real Estate
Hames Homes
Hames Homes' paid search ads cut through the clutter and smash industry averages for the manufactured home leader
“The best thing about Informatics is their response time and communications. ... I can sleep at night knowing that I have a partner like Informatics who can handle all things digital if and when we need them.”
Emily Hauber, Marketing Manager, CITY Clean and SImple
49%
Average email open rate for a regional B2B service company.
15%
Average email click-thru rate for a regional real estate company.
How We Do It
Template Design
Capture their eyes and interest with an email design that is branded, mobile-friendly, and built to convert. From there, our digital marketers create bite-sized, scannable text with clear calls to action.
A/B Testing
We know the importance of testing every element of your campaign. Subject lines, send times, email design, and content are all analyzed to see what resonates best with your audience.
List Management & Segmentation
Get your message to the right people at the right time with list management, subscriber management, and group segmentation. Waste less time and money on non-ideal customers.
Need help with your email game?
Let us help you start a new strategy with a free consultation.
Latest Insights
Sep 5, 2024, 10:39 AM
Building a Specialty Healthcare Marketing Plan
Healthcare demands specific marketing strategies to be successful. Our experts offer their recommendations for creating a digital marketing plan that moves the needle for your clinic.
Read Article
Feb 26, 2024, 9:15 AM
Our Best B2B Email Marketing Tips
Email is alive and well in the B2B world, but success depends on providing targeted, timely and valuable content. Get actionable tips for your next campaign.
Read Article
Jan 4, 2024, 9:15 AM
24 Marketing Musts for 2024
Need a new idea for your digital marketing strategy? How about 25? Our experts offer up their favorite marketing must-dos to start the year.
Read ArticleNeed More?
Digital Marketing
Is your current web presence enough to get you found? Let us help you connect with your audience today.
