Job Summary
At Informatics, we live our purpose and deliver results as a premier digital marketing agency through our core values. Every single team member lives and models our core values of People First, Wow Our Clients, Improve and Innovate, Nurture the Business, and Give Back. We use our values as a guidepost for all business decisions, balance the importance of all five values and understand that these are the foundation of our success. As a business that is built on relationships, we believe our values are our differentiator.
Want to see us in action living these values? Check out our Instagram page.
The Content Specialist position serves an important role on our Digital Marketing team by delivering content that attracts and engages target audiences. This person has strong SEO knowledge and skills that are applied to achieving client goals. This role also is able to apply the appropriate content strategy to the type of medium being used. As a team member, this person collaborates with other team members to provide innovative approaches to content development. This role directly reports to the Content Manager.
Key Responsibilities
- Write compelling and effective content for a wide variety of topics and clients
- Create content that is polished, professional, and creates the desired results to provide the best impression possible
- Develop content for websites, emails, digital ads, infographics, social media campaigns, press releases, articles, case studies, award submissions and other media
- Conduct keyword research and implement on-page SEO/GEO best practices to optimize content for search engines and target audiences
- Collaborate with strategists and web developers to improve site structure, metadata, and internal linking to support organic visibility
- Monitor and report on SEO performance using tools like Google Search Console and SEMRush
- Continually recommend new and creative approaches to digital marketing campaigns
- Research, write and edit original content for video, animations, audio, and YouTube series
- Create questions and interview clients for content and video projects
- Research, write, and edit copy tailored for target audiences
- Produce polished copy deliverables, from concept innovation to final execution of copy
- Ensure brand consistency across project deliverables
- Deliver results by conducting A/B tests, analysis and adjusting as needed
Required Skills & Abilities
- Excellent written and verbal communication skills
- Strong research ability and identifying marketing content best practices
- Proficient at writing clear and concise messaging for a variety of clients, industries, and audiences
- Excellent at keyword planning and SEO
- Experience using generative AI tools (e.g. ChatGPT, Gemini, etc.) to support content ideation, drafting, and optimization
- Ability to successfully fulfill a content plan and strategy
- Ability to conduct A/B testing and analysis
Education and Experience
- Degree in Business, Marketing, Communications, Journalism, related field, or equivalent experience preferred
- 3+ years’ experience in content development, copy writing, and professional writing required
- 3+ years’ experience in lead generation, marketing or sales required
- 5 years relevant marketing experience preferred
- Email marketing experience preferred
- Experience using HubSpot or other CRM systems preferred
Application Process
If you have what it takes and would like to be part of our expanding marketing and web agency, we'd like to hear from you. We offer excellent benefits including a competitive salary, health and dental insurance, life insurance, a team-oriented, casual, hybrid work environment, great Downtown Cedar Rapids location, a new modern/urban office and more.
Salary range is commensurate with experience.
If interested, please submit a resume to careers@informaticsinc.com.
We look forward to hearing from you!
Informatics is an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law.
