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Tips, trends, and industry news about
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A graphic illustrating the Informatics client referral program in digital marketing

Sep 2, 2022, 10:45 AM

Introducing Informatics’ Client Referral Program

Our digital agency was built on referrals, and we're excited to launch a new program rewarding our business partners for their valuable recommendations. Here's how you can benefit by spreading the word.

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A graphic illustrating lead generation and conversion rate optimization

Aug 22, 2022, 11:54 AM

Lead Generation: 6 Ways You're Doing It Wrong

Lead generation is tough, but it doesn't have to be. Our Digital Marketing experts offer up 6 of the most common lead gen errors they see when evaluating new clients.

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A road sign asking if an economic recession is ahead

Aug 5, 2022, 10:36 AM

Is Your Marketing Strategy Prepared for a Recession?

You never want to end your marketing efforts in a recession, but you can't just keep the status quo, either. Here's how our digital marketing experts recommend adjusting your digital marketing strategy for the next downturn.

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A graphic showing marketing training

Jul 21, 2022, 8:56 AM

3 Reasons to Do Marketing Training with Informatics

Training your in-house marketing team on new platforms and topics can feel like a tall order. Here’s how our digital marketing experts can make this essential activity a little easier.

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Email Marketing Platforms

Jul 18, 2022, 8:56 AM

How to Choose an Email Marketing Platform for Your Business

Given that email marketing is one of the most cost-effective ways to communicate with your audience, it's a no-brainer for most marketing strategies. But with all the email marketing platforms out there, how do you choose? Here are three key factors to consider.

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A woman speaking at a business conference

Jul 8, 2022, 10:31 AM

How to Leave a Lasting Impression at a Business Conference

Need to build out your digital marketing strategy for your next business conference, but not sure where to start? Here are four recommendations from our expert marketers.

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A podcast recording session at the Informatics audio studio

Jun 30, 2022, 8:00 AM

Inside the Informatics Audio Studio | TOPGEAR

Check out the tools we use to capture pristine, high-definition audio for your podcast and voiceover projects, in the latest installment of our media gear series.

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animated video how to

Jun 24, 2022, 12:33 PM

Create Animated Videos with 5 Essential Steps

Animated videos are a fun and cost-effective way to communicate with your audience. We walk through five steps to creating an attention-grabbing video for your brand.

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Person typing on laptop while reviewing an analytics dashboard

Jun 16, 2022, 11:07 AM

3 Key Differences Between GA4 and Universal Analytics

The GA4 transition is creeping closer every day. Here are three major reporting changes you can expect as you settle into Google's new web analytics interface.

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Asking What is Domain Authority in Google?

Jun 10, 2022, 10:20 AM

Ask Informatics: What is Domain Authority?

Have you been hearing about your website's Domain Authority and wondering what the heck it is? Our Digital Marketing experts explain what it is and isn't, and how it can impact your SEO performance.

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