Social Media Shopping: Instagram & Twitter’s Shop Features
Looking to improve your ecommerce and social shopping strategies? Here's how Instagram Shopping and the new Twitter Shop can help you break through to new customers.
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Apr 7, 2022, 11:38 AM
Mar 31, 2022, 11:26 AM
Informatics Starfish Initiative Update: Mirrorbox Strategy
Informatics is partnering with Mirrorbox Theatre on our latest Give Back initiative. Here's how we're building a new digital marketing strategy for this Cedar Rapids-based organization as part of our Starfish Initiative pilot.
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Mar 24, 2022, 9:19 AM
3 Reasons To Book a Drone This Spring
Spring is a great time to get new footage, so don't wait to book your drone session. Why should you work with us?
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Mar 18, 2022, 8:43 AM
Google Sunsetting Universal Analytics in 2023
Google announced it will stop supporting its Universal Analytics interface in 2023. If you haven't made the switch to GA4, now is the time. Analytics expert Maddie Shepard offers three steps for getting started.
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Mar 14, 2022, 8:48 AM
Host a Webinar That Wows: Your Marketing Checklist
When it comes to webinars, it takes more than just a webcam and a PowerPoint deck to impress customers. Here’s our checklist for producing a session they’ll remember.
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Mar 3, 2022, 12:49 PM
How to Maintain Your Brand's Credibility Online
Don't let lackluster online credibility affect your business goals. Implement these 5 simple tips to building and maintaining your brand's online credibility.
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Feb 24, 2022, 6:21 AM
Introducing the Starfish Initiative, Our New Give Back
Our new Starfish Initiative aims to help young not-for-profits gain the marketing skills they need to grow. Meet our pilot partner, Mirrorbox Theatre, and learn about the origins of this new giving program.
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Feb 10, 2022, 10:43 AM
4 Top Sprout Social Features for Digital Marketers
Sprout Social is one of our favorite digital marketing tools here at Informatics. Social expert Amanda Hoffmann shares four of its social media management features that we use the most.
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Feb 3, 2022, 3:29 PM
4 Benefits of Google's Performance Max Campaigns
Google's Performance Max campaigns are finally here after a long wait. This new ad type can offer up powerful benefits for your search engine marketing efforts—here's four of our favorites.
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Jan 28, 2022, 4:12 PM
How Your Business Can Use TikTok to Make a Splash
Does your social media strategy incorporate TikTok? From influencer marketing to company culture content, here's how your business can take advantage of the platform:
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