Digital Marketing & Web Design Blog

How Do I Get Reviews for My Business?

Learn how to unlock the potential of online reviews to build trust, improve SEO and boost conversions. Leverage customer feedback with these expert strategies.

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Ask Informatics: What's a CDN and Do I Need One?

A Content Delivery Network can accelerate your website and the user experience, and boost your SEO in the process. Here's a primer on CDNs and how to add one to your site.

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Take Your Marketing Approach from Third to First

Digital marketing is all about analyzing customer data, but what's a marketer to do when popular data sources dry up? It's time to reconsider how you're getting to know your customers.

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A Content Marketer Explains: Why You Need a Link Building Strategy

We’ve found that many companies don’t quite understand the power of link building or why each backlink matters when it comes to SEO. Our own content expert Haley Johnson explains.

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An illustration of Google's new EEAT SEO concept

EEAT Better with Google's Latest SEO Update

Google's new EEAT concept helps us understand what makes a webpage useful and trustworthy. Here's what it means for your SEO strategy.

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Meet Your New Marketing Assistants: AI Chatbots & ChatGPT

You've heard about AI chatbots like ChatGPT, but can they actually help you produce natural-sounding marketing assets? The answer is yes (with human supervision)! Here's what our digital marketing experts have learned.

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A graphic illustrating lead generation and conversion rate optimization

Lead Generation: 6 Ways You're Doing It Wrong

Lead generation is tough, but it doesn't have to be. Our Digital Marketing experts offer up 6 of the most common lead gen errors they see when evaluating new clients.

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3 Reasons to Do Marketing Training with Informatics

Training your in-house marketing team on new platforms and topics can feel like a tall order. Here’s how our digital marketing experts can make this essential activity a little easier.

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Asking What is Domain Authority in Google?

Ask Informatics: What is Domain Authority?

Have you been hearing about your website's Domain Authority and wondering what the heck it is? Our Digital Marketing experts explain what it is and isn't, and how it can impact your SEO performance.

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