Digital Marketing & Web Design Blog

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Lead Generation: 6 Ways You're Doing It Wrong

Lead generation is tough, but it doesn't have to be. Our Digital Marketing experts offer up 6 of the most common lead gen errors they see when evaluating new clients.

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3 Reasons to Do Marketing Training with Informatics

Training your in-house marketing team on new platforms and topics can feel like a tall order. Here’s how our digital marketing experts can make this essential activity a little easier.

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How to Leave a Lasting Impression at a Business Conference

Need to build out your digital marketing strategy for your next business conference, but not sure where to start? Here are four recommendations from our expert marketers.

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3 Key Differences Between GA4 and Universal Analytics

The GA4 transition is creeping closer every day. Here are three major reporting changes you can expect as you settle into Google's new web analytics interface.

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Google Universal Analytics fading into the sunset for GA4

Google Sunsetting Universal Analytics in 2023

Google announced it will stop supporting its Universal Analytics interface in 2023. If you haven't made the switch to GA4, now is the time. Analytics expert Maddie Shepard offers three steps for getting started.

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4 More Must-Know Features in Google's GA4

Google's latest Analytics update, GA4, is packed with features that can help you find more insights in your data. Here, Informatics' Analytics Team members highlight four of their favorites.

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3 Takeaways from Google’s Marketing Livestream 2021

This year’s annual marketing keynote from Google included big news for marketers, including an expansion of its Performance Max campaigns and new ad insights. Here's a few of the biggest takeaways from our team.

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5 Takeaways from the GA4 Google Analytics Update

With the latest Google Analytics update (GA4) being rolled out in October, learn some important takeaways on how it could affect your 2021 marketing strategy.

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The Importance of Google Analytics Attribution Reporting

Google Analytics is a powerful tool for understanding your site traffic. But if you're only looking at one or two reports, you're barely scratching the surface!

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