Regardless of how long you've been in the work force, you quickly understand that the customer is key to any business' success. It's hard enough to get your brand name out into the world, not to mention to reach consumers that actually align with your key demographics. Marketing to your current loyal consumer base can be effective to retain business, but how do you expand and grow to meet your annual goals? This is where Google Discovery Ads come into play.
Reaching New Users
Ad blindness has never been more relevant than it is in today's society. Users have become so in tune with browsing the web, that they begin to not even register ads in search results, or banner ads on their favorite websites. Rather than introducing your brand or products in ways people have seen a million times over, Google Discovery Ads take a new approach: one that feels more natural and gives consumers the sense that they discovered it on their own. These ads also rely on an intent focused experience, reaching consumers your previous ads may have never seen as a "relevant" user. But what truly sets these ads apart, and how will you know when you see one?
Targeting & Visually Appealing
As stated above, the beauty in Discovery Ads is that it's hard to know when you've seen one. These ads are able to reach more users than ever on sites they use every single day. They can pop up in your Gmail under social or promotions tabs, or even on the home page of YouTube. With intent targeting in mind, it makes these ads even more personalized. Another great aspect is the visual component. With the ability to add a multitude of imagery, you can get your brand's messaging across and relate to your potential customers in many different ways.
Getting Started
A brand new group of customers that fit within all of your ideal demographics is now in sight. So how do you get started? There is a lot to take into consideration. You want to ensure that your targeting, both placements and device, match with your consumer's habits. You also want to find an aggressive but comfortable bidding strategy. Finally, the most important component is creative that will jump out to your audience in an impactful way. Your first impression could either be your last or the beginning to a great customer relationship.
If you are have trouble getting started, or would like assistance running your Google Discovery Ad campaigns, do not hesitate to contact the paid marketing experts at Informatics. Between our combined experience in running Google campaigns and creative design masters, we are always more than happy to help!
