Digital marketing is essential for a business of any size and any trade. There are several benefits as to why each and every business should invest in digital marketing. Whether your company is new or old, spreading the word on digital platforms is the way to go.
1. Improve Website Traffic
Linking to your website via social media posts is a great way to improve your overall website traffic. Analyzing your SEO, adjusting keywords, and paid campaigns can also contribute to an increase in website traffic.
Stat: Email marketing and SEO are the most frequent sources of e-commerce traffic for respondents across all revenue ranges. (MarketingSherpa e-commerce benchmarks 2017)
2. Generate More Revenue
Between Facebook, Pinterest, Twitter, Instagram, Google, and affiliate sites, your potential for revenue grows exponentially when you invest in digital advertising.
Stat: Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)
3. Appeal to Specific Audiences
Target your ads however you want with easy customization. Utilize social platforms to post audience-specific blogs, images, etc.
Stat: 78% of U.S. Internet users said personally relevant content from brands increases their purchase intent. (Marketing Insider Group)
4. Increase Customer Loyalty
Keep customers engaged monthly, weekly, or daily by being consistent on social platforms. This will create an indirect relationship with the customer, bringing them back for more time and time again.
Stat: 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer. (Annex Cloud)
5. Boost Customer Engagement
Engaging in social media and email marketing allows your customers to experience and engage with your business.
Stat: Facebook posts with images see 2.3X more engagement than those without images. (Buzzsumo, 2015)
6. Appeal to Younger Demographic
Whatever your business may be, appealing to a younger demographic will grow the future of your business.
Stat: 88% of 18- to 29-year-olds indicated that they use any form of social media. (Pew Research Center)
7. Personalize Your Brand
What sets you apart from your competitors? Personalize your brand by creating unique social posts, e-newsletters, and web pages.
Stat: A personalized email message will increase transaction rates up to six times compared to a generic message. (Omnicore)
Are you convinced that digital marketing is necessary to grow your business? Not sure where to start? Contact Informatics Inc. today. Our team of Digital Marketing experts can help you get started with personalization on a host of different platforms.
