Investing in a high-quality website will add value to your business by effectively engaging your audience. After all, your website is meant to be a useful tool for reaching existing customers and attracting new ones. If you are not seeing the website traffic results you were hoping for, it may have something to do with your website quality. Here are five common reasons people may leave your website:
Bad Navigation
Having user-friendly website navigation is essential to engage today's consumers. Visitors should be able to easily find what they are looking for on your website. If they have to jump through hoops to get to the right page, they might give up before reaching any valuable content.
Pro tip: Make sure your site navigation is logical and intuitive by following the thought process of a typical consumer interested in your products or services. Your website should clearly lead them to the information they need.
Too Many Ads
Displaying ads on your site can generate revenue, but they’re a detriment if visitors are distracted from the most relevant content – that’s yours! When an advertisement is the first thing someone sees on your website, you may be deterring them from sticking around. This is not a good first impression.
Pro tip: Rather than making them the center of attention on your site, try placing ads in sidebars or toward the bottom of your pages.
Outdated Content
Making sure your content is up-to-date is one of the most important and challenging parts of maintaining a website. When a consumer sees incorrect or outdated information they are more likely to doubt a website’s reliability. Your content should be accurate, engaging and to-the-point.
Pro tip: Review your website content regularly and make updates to prevent inaccuracies.
Bad Structure
The structure of your website can differentiate between a visitor who finds what they want and someone who makes a speedy exit. A judicious use of header text, highlighting key words and spot bolding throughout your content can point visitors in the right direction. Many people would rather leave your site than read every word just to find the information they need.
Pro tip: Place the most important content at the top of your website pages so visitors find it quickly and easily.
Boring Design
Website design is more important than you might think. You don't want your website to be visually overwhelming, but you also don't want it to appear plain and boring. Find the perfect balance of style and clarification to engage your audience.
Pro tip: Invest in a professional design that is minimalistic and effective.
Building and maintaining a website that effectively keeps visitors coming back is a full-time job. Let the professional developers, designers and content specialists at Informatics Inc. take care of it for you. Contact us today!
