LinkedIn is the world’s social network for working professionals, but are you harnessing the power available to you? If you do not have a well-defined digital marketing strategy, the answer is no!
No matter what type of business you run, there is a place for using LinkedIn in your marketing plan! One business may use it to highlight company culture and attract new talent while another may be focused on creating and maintaining a large group to improve lead generation. When brainstorming how you can use LinkedIn, keep in mind:
- Only 57% of Companies have a LinkedIn page(Hootsuite)
- 50% of B2B buyers use LinkedIn to make purchasing decisions (Hootsuite)
- LinkedIn accounts for 64% of all visits from social media channels to corporate websites (Econsultancy)
- HubSpot found that LinkedIn was 277% More effective for Lead Generation than Facebook & Twitter
Having a strategy is only half of the story. In order to know if your efforts are successful, you need to start with the end in mind. Important statistics, such as engagement rate, can point out the overall health of your strategy when you take into account:
Benchmarks
Don’t expect LinkedIn audiences to interact with your content the same way that they would on other networks. Average Facebook engagement is .073% higher than LinkedIn. A good benchmark for LinkedIn is .054%. (Forrester Report)
Post Content
Using images and links are a good way to affect your overall engagement rates. LinkedIn has stated that updates containing links increases engagement by 45% and comment rates increase by 98% if they include images. (LinkedIn Infographic)
Audience
Even if you are targeting people outside of your organization, your employees are 70% more likely to engage with the company updates. Encouraging employee involvement will not only increase your engagement rate, but it will also improve the reach that you have on the network. (LinkedIn Company Playbook)
Not sure which statistics to track? Our team is ready to help you identify which factors spell success, create a strategy, and implement it. Contact Informatics today!
