Disappointed in your email click-through-rate (CTR)? We understand that increasing your clicks can be a challenging and ongoing process. However, there are simple things you can do to ensure your clicks are high and your bounces are low. Read on to find out!
1. Give the People What They Want
It sounds obvious, but you would be surprised how often content quality gets overlooked. Business owners and managers get so engrossed in what they think is best that they never stop to think about what customers actually want and need. Before each email, take a few moments to place yourself in the customers’ shoes. Why are they subscribed to your email list? What can you give them that no one else can?
2. Create Bright Call to Action Buttons
Hyperlinking your text isn’t enough – you need to create large colorful buttons that link to your website. Most email marketing platforms have simple drag-and-drop options for adding linkable buttons to your email. And if they don’t, you can always add the style using CSS. No matter how you go about it, it’s very important to draw your subscriber’s eye with a bright CTA button.
3. A/B Test Your Content
Most of us are familiar with A/B testing subject lines, but that is only beneficial for improving your open rates. If you want to see what works best for improving click rates, you need to A/B test the content within your email. Try out different header text, calls to action and even full paragraphs to see what type of content delivers the most clicks.
4. Incorporate Multiple Calls to Action
If you only include one call to action at the very bottom of your email, you’re likely to miss out on potential clicks. Instead, include multiple calls to action and strategically place some higher in the email, ‘above the fold’.
5. Make Your Content Easy to Scan
Making your content easy to digest with bullet points, brief paragraphs and a lot of imagery will drastically improve your CTRs. If a subscriber opens your email and finds a large chunk of text, he or she is likely to bounce right off without even reading it. Additionally, the goal is to drive traffic to your website so you don’t want to give subscribers all of the information in your email. Instead, include a teaser and push them to a blog or landing page on-site.
The Email Marketing Team at Informatics is well-versed in testing and improving email click-through-rates for a variety of industries. If you need assistance with your email marketing, contact us today.
