Responsive design describes a web construction approach that allows site architecture and content to dynamically resize according to the width of a user’s display device or browser. If your site has a responsive design, no matter how someone accesses it, users will have an optimal viewing experience.
Over 50% of all web usage occurs on mobile devices, and of course, these screens are vastly different from desktops and laptops. How annoying is it when you navigate to a site from your smartphone and the font is so small you can barely read it, while the links are so tiny your fingers can’t click on them? If this has happened to you before, you probably left the site immediately and went elsewhere for what you needed. Responsive design ensures your visitors don’t run away due to ineffective architecture.
How is a responsive design different than a mobile website?
A mobile website is created specifically for mobile use, whereas a website with responsive design is created to respond to whichever device it is displayed on. There are over 200 different available screen dimensions. Responsive design allows you to build one site that responds to these individual scenarios. Create one single website and it will work on any and all devices.
What is the difference between responsive and adaptive design?
Adaptive Design is similar, but it adapts to fit a predetermined set of screen and device sizes rather than responding to fit any screen or device size. Additionally, there are a few key differences in their delivery to users.
The essential benefits of responsive design are:
• Responds to all devices and browsers
• Helps your SEO
• Streamlines e-commerce
• Depicts a clean, easy to navigate layout on any device
Responsive design is a highly detailed area of web development and constantly evolving. If you learn only one thing, it’s that responsive design ensures each and every visitor will have a consistent experience. Informatics has experienced web designers and web developers who can assist you with your responsive design. Contact us for more information on responsive design or with any questions you may have.
