1. Your Logo = Your First Impression
Your logo is on your business card, website, products and every other branding opportunity within your company. It is one of the first things your customers will see and apply opinions to. You want to make them feel secure in choosing you. You want to catch their eye and make them curious. Because it is a valuable part of your company, you need to build that first impression to last.
2. Your Brand is Represented by Your Logo
If your logo doesn’t appeal to your target demographic, a redesign is necessary. You need a logo that looks professional on any and all marketing material used. It should represent what your company stands for and relate to your mission. Colors and fonts from your logo should be used among all branded design strategies.
3. A Professional Logo Lasts a Lifetime
One of the smartest decisions you can make for your brand is getting your logo done by a trustworthy professional. Your designer should be spending hours perfecting the clean and solidly branded design of your logo. It should not be a cheap investment by any means, but it will pay off greatly in the end. All ideas and concepts implemented should be original so you can be assured no risk of trademark infringement.
4. Professionals Know What Works
Designers know a great logo when they see one because it’s their job. Give a professional the opportunity to assess your current design and potentially offer suggestions. Instead of re-branding every couple of years, do it right the first time. It will save you both time and money if a professional logo is really what you’re in the search for.
5. You Want to Be Taken Seriously
People know a lazy logo when they see one. Since it is one of the first things your client relates your company to, your logo design should be professionally made and created in a memorable way. When a logo is clean and strong, it is easily remembered. Once it is a familiar symbol, it does all of the marketing for you.
It can be easy to go with a cheap logo that seems like it will do the job. However, a simple change of font, color, layout, or all of the above can effortlessly go miles. The right logo means the difference between standing out and getting lost in the noise among your competitors. Having second thoughts on your current logo now? Let the professionals hand you an array of uniquely original designs that fit you and your company, contact Informatics today.
