25 Marketing Musts for 2025
Need a new idea for your digital marketing strategy? How about 25? Our experts offer up their favorite marketing must-dos to start in the new year.
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Tips, trends, and industry news about
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Nov 25, 2024, 9:15 AM
Nov 22, 2024, 6:00 PM
Press for Magic: The Iconography of Sparkles in AI Tools
Those little sparkling icons have been popping up everywhere online as a symbol of AI’s transformative power. Informatics’ Jeff Stephens explains the arrival of the “magic sparkle button” and why there will be no stopping it in the future.
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Nov 15, 2024, 2:50 PM
Website Accessibility HTML Checklist
Whether you're looking to meet federal web accessibility guidelines, or just make your website more usable for all visitors, start with this helpful checklist.
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Nov 6, 2024, 2:07 PM
We Test It: Google's Product Studio
Informatics tested Google Merchant Center's Product Studio—a suite of free, AI-powered tools meant to enhance and create high-quality product images and videos. Dive in with us.
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Oct 29, 2024, 2:28 PM
Sara Kuennen Named to CBJ's Forty Under 40!
We're thrilled to spotlight one of our own in our latest blog. Read a short interview with Digital Marketing Director Sara Kuennen ahead of the CBJ's awards ceremony for the region's top young professionals.
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Oct 11, 2024, 4:23 PM
Your Complete Guide to Local Lead Generation
It takes dedicated work and a good digital game to drive local traffic to your business. Our marketing experts break down the 3 strategies you need to know.
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Sep 15, 2024, 12:35 PM
Understanding Variables in Google Tag Manager (GTM)
What do variables in Google Tag Manager even do? Learn the basics about variables in GTM, how they benefit you, and when to use the different kinds.
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Sep 13, 2024, 9:41 AM
Why You Need a Custom Data Dashboard
Our experts offer up a brief overview of Google Looker Studio, and why you should have a data dashboard for your business if you don’t already. (Our clients do!)
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Sep 5, 2024, 10:39 AM
Building a Specialty Healthcare Marketing Plan
Healthcare demands specific marketing strategies to be successful. Our experts offer their recommendations for creating a digital marketing plan that moves the needle for your clinic.
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Aug 15, 2024, 11:17 AM
5 Popular Social Media Platforms and The Companies Using Them
Not sure what social media platforms your business needs to be on? Here's a quick tour of five leading platforms (FB, IG, TikTok, X, Threads) and examples from leading companies using them.
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