No matter how beautifully designed it is, a great website shouldn't be like a work of art. Websites aren't meant to just be looked at and admired. Their primary purpose is to drive customers to a profitable action. Is your site doing everything it needs to stay competitive in the current digital climate? Work through this checklist and your online presence is sure to take a leap forward.
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1. Add Schema Markup
Using this simple coding vocabulary in your HTML helps search engines understand the meaning of relevant page text. It's a level of specification that goes beyond simple keyword stuffing. This is especially helpful if you host events or have other key details you'd like identified on search engine results pages.
2. Set Up Google Tag Manager
Different from Google Analytics, this is a tool for managing third-party codes that will be inserted into your site's HTML. Once the tags are set up, they can be configured to send specific information to your Google Analytics dashboard, reporting on conversions, downloads and more.
3. Implement Google Analytics Goals
Setting goals and measuring performance is the key to driving profit. Otherwise, you can waste a lot of time traveling divergent and unorganized paths. By establishing goals and regularly checking your progress you can cut through the huge amount of data in the Analytics suite and quickly evaluate your performance.
4. Add an Email Pop-Up to Your Website
According to Litmus, the worldwide ROI on email marketing is 38:1. A simple email signup popover on your website is a fast solution to acquiring audiences for this highly lucrative marketing channel.
5. Place Facebook Ad Pixel on Your Website
The Facebook pixel, which can be implemented individually or through Google Tag Manager, helps you track customer actions that are driven by traffic from the world's most powerful social media platform.
6. Become GDPR Compliant
If you engage with European customers, now or in the future, your website needs to conform to the privacy protocols established by GDPR. Failure to do so will put you at risk of incurring massive penalties.
7. Compress On-Site Images
Speed is everything. Compressing on-site images by using the "Save for Web" feature in professional editing software will optimize load times without sacrificing image quality.
8. Update Your Meta Page Titles and Descriptions
There's no point in having a great website if no one can find it. Updating your meta titles and descriptions with relevant keywords and industry-standard character counts can have a huge impact on Search Engine Optimization (SEO).
9. Optimize Your Google My Business Listing
Google is the world's most-visited search engine by a long-shot, to the point where their brand name has become synonymous with online search. Unlike regular search engine results, Google My Business Listings are completely under the control of business owners. Optimize your listing and take charge of your online reputation.
10. Focus on Personalization
Digital marketers are increasingly using automated tools to personalize their outreach. This can be achieved through targeted offers, advanced audience segmentation, personalized email subject lines and more.
The steps required to turn an online presence into real-world profits can feel overwhelming. This is where the experts come in. Contact the team at Informatics today for experience-supported solutions to your business obstacles.
