Think about your company's e-newsletter. Does your logo dictate your color scheme? Do your fonts and headings create a visually appealing hierarchy of content? Speaking of content, does yours stack to be mobile friendly? What kind of pictures are you placing and how does their placement relate to your text? These are questions you probably haven't thought about before unless you happen to be a designer with an eye for both detail and conceptual design. Questions like these are why you should invest in a newsletter designed by the professionals.
It's very easy to say that as long as a newsletter is functional and easy to use, results will show. But through the eyes of the experts, design is equally as important as content. We could even take it another step further and say that there are in fact times when aesthetics are even more important than usability. It simply depends on the situation. However, we can confidently assure you that when it comes to your newsletter, the design has a direct and serious effect on its performance.
Adds Credibility:
When your audience sees that you are serious about your newsletter, they will be serious about you. A well-designed email tells your customers that you are modern compared to competitors. Your material becomes substantially informative as it is more easily readable and visually captivating because your design complements your content. This helps substantiate a company's image as an expert in their industry.
Makes It Responsive:
According to Litmus, over 47% of emails are now opened on mobile devices. This just shows that we've grown accustomed to opening emails on-the-go. Many users have the tendency to delete emails immediately if they are not viewable on their screen. Just like websites, it is important to make your email responsive to fit smaller screens. Speaking from experience, sometimes configuring a responsive email is more difficult than configuring a responsive website. There are so many browsers and devices your audience could use and your code has to fit all of them. It's worth noting that you can spend hours trying to implement both HTML and CSS solutions into your email, however, you can save a lot of money and time by letting the experts take care of it for you.
Results in Conversions:
Effective emails are easy to act on. When you format your email the call-to-action will stand out and make it easy for people to engage with your message. You will also have more options to customize the content of the email which will make your audience recognize your branding more quickly. Your reader doesn't want paragraphs upon paragraphs of information. They are looking to easily scan content to find what they want and then act on it. When your email makes it easy for readers to act, the conversion results will show!
Make it easy on yourself and trust the design experts at Informatics to create a visually compelling and modern newsletter for you. We excel in branding for industries of all kinds and the results will prove it. Contact us today for more information to get started on bettering the results of your email marketing campaigns!
