The number of options available in Google AdWords can make getting started an intimidating task, especially when the terms are very similar. Taking a few minutes to understand the differences between simple ad terms such as 'Dynamic Ads' will set you on the path to finding ad types that are a better fit for your digital marketing goals. There are three types of Dynamic search ads and one that sounds similar: so what is the difference?
Dynamic Search Ads
These show up in Search Engine Results Pages when a customer searches for terms that are related to titles and frequently used phrases on your website Google then generates a relevant headline for your ad to catch a targeted viewer's eye. The best option is to always optimize your targeting. For Dynamic Search Ads, you have the ability to target specific site categories or set up a feed with labels to make it easier to organize your targeting. The advantage of these types of ads are that they help fill the gaps in your keyword search campaigns.
Dynamic Display Ads
Dynamic Display Ads are shown on thousands of websites, not just when you are searching on Google. This is an image-based ad that is created from a feed that lists your products and services along with attributes for those items. For example, if you have a website with hundreds of jackets, your can set up a template that will take information such as images, brand, product name, and price of the item to create an advertisement.
Dynamic Display Remarketing Ads
This type of advertising is similar to dynamic display ads, but it is targeted to show only to site visitors with the products or services that they are interested in. Using the Jacket example from above, a customer that has visited your site and looked at a 'Columbia Men's Lake 22 Down Jacket' could see an advertisement from your store for that specific jacket when they are catching up on news at CNN.com.
Responsive Display Ads
The name may be misleading, but responsive ads are very different from dynamic ads. To put it simply, the term 'dynamic' refers to the automated adjustment to the content of an ad while the term 'responsive' refers to the automated adjustment to the arrangement of the ad content. Last year, Google introduced a way for a single ad to fit multiple ad spaces to eliminate the need to create multiple sizes. For this type of ad, you enter an image, logo, and text then Google will rearrange these elements to fit the available ad space.
Are you ready to take the next step in diversifying your AdWords campaigns with Dynamic Ads? Contact Informatics, our in-house Digital Marketing and Development team can provide marketing recommendations, technical setup, campaign setup, and campaign management according to your targeted needs!
