The New Year is almost here - and you know what that means! Dive into 2018 digital marketing trends and start exploring how you can put them into effect in the New Year.
2018 Digital Marketing Trends
Personalization
Consumers today expect a personalized experience from the messages that arrive in their inbox to the ads that appear on their mobile devices. According to the Huffington Post, 66% of consumers say they are extremely or somewhat likely to switch brands if they feel like a person rather than a number. So, how can you give your consumers that personal touch? Here are a few ideas:
- Social Media Ads: Advertising on Facebook? Utilize ad re-targeting to give consumers a personal experience. While it may be a little creepy when an ad appears in your news feed for a product you were just searching the other day, it is immensely effective!
- Email Offers: Personalize your emails based on what your customers viewed on your website. For an added touch, include their name in the email introduction.
- Personalized Landing Pages: A common trend in web design is to model website landing pages (and even homepages) after audience interests. This helps push the user through your sales funnel.
Local Marketing
Local marketing, or even hyperlocal marketing, has made it easier for companies to interact with consumers in their area. More specifically, Facebook Local provides a more localized social platform for consumers and local ads to give "local businesses the chance to compete with even the biggest brands for consumer attention," according to Social Media Today.
Live Streaming Video
Live streaming is not a new concept, but it is gaining popularity in the digital landscape. According to Niel Patel, 80% of users said they would rather watch a live video than read a blog post. Fortunately, Facebook Live makes it easier for all users to live stream video as they please. Social Media Today recommends using live video at events for behind-the-scenes insight, in the office to introduce employees, and as a way to advertise exclusive sales or new products.
Customer Experience Marketing
Customer Experience Marketing is defined as the efforts you take to make sure the customer has a good experience when you market to them - pretty straightforward, right? Focusing on customer experience marketing means providing the best possible customer service to your user base. This entails timely responses on social media platforms, useful Facebook ads and content that is relevant to your user.
Content, Content, Content!
We have been touting the importance of digital content for years and we're not going to stop now! In 2018, content creation and marketing will be even more prevalent than before. The best part is that the opportunities are endless. From social media posts, blogs, emails and landing pages to infographics, videos, podcasts and whitepapers, there is no shortage of creative content.
With the New Year almost upon us, it is never too soon to start planning. If you need help with creating or implementing your 2018 digital marketing strategy, contact Informatics Inc. today.
