Gone are the days of gathering around the campfire and telling hour long stories. If you don't get your message across in quick and engaging way that is beneficial to your audience, you can kiss their interest goodbye. It's a harsh truth, but consumers are in the same mindset when making their final buying decisions. As more brands look to target customers on the move, SMS (Short Message Service) text marketing is becoming an increasingly essential part of effective multi-channel marketing.
The Age Of Smartphones
People rely on their phone for business communications, personal calls, messaging, social media, news, sports, shopping, etc. It's a safe bet that as you read this your phone is in your hand, pocket, within your line of sight, or in the same room as you. One of the biggest benefits of SMS marketing is the fact that texts are opened up to 98% of the time, giving SMS an open rate higher than all other advertising options. This provides the best opportunity to quickly and reliably get your message in front of your customers, while also presenting your business as mobile friendly.
Customer Engagement
SMS text marketing gives any organization the opportunity to become more accessible and personable. You can text out your latest deals, promotional codes, clearance items, or business ventures to peak consumer interest, all while being fully customized to your brand voice. It is, however, necessary to give your customers a decision. Let your customers decide if they’d like to opt-in or opt-out of these types of messages. This allows the customer to feel more comfortable with your business as a whole. Seeing how many customers opt-in can also give you the statistics you need to change or improve future messaging. SMS text may be the final piece to complete your marketing puzzle.
Experience ALL the Benefits
This style of marketing may not be as widely discussed as social media, but the benefits speak for themselves - especially when the benefits give your business that extra edge to stand above your competition. The expert marketing team at Informatics has 20+ years of experience in all things marketing. If your company is ready to garner more customers, expand your demographics, and curate more leads, contact us today!
