The New Web Metrics: What You Should Be Prioritizing Now
Your old web metrics are officially obsolete now that AI-powered search is rewriting the rules. Read on to discover the new KPIs that actually matter for your marketing efforts.
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Mar 20, 2025, 9:17 AM
Feb 27, 2025, 11:30 AM
Your Introduction to Corporate Video Production
Corporate video doesn’t have to be boring. Master your B2B video strategy with this no-nonsense guide to planning, production, and marketing success.
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Jan 30, 2025, 1:00 PM
What is a Lead Generation Agency, and Do I Need One?
Lead gen is hard—find a partner who can help you do it better.
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Jan 16, 2025, 10:30 AM
Creating Zero-Waste Content
Learn how to maximize your content marketing strategy with a zero-waste approach. See how you can repurpose a single piece of content into 90+ assets, including videos, blogs, podcasts and more.
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Nov 25, 2024, 9:15 AM
25 Marketing Musts for 2025
Need a new idea for your digital marketing strategy? How about 25? Our experts offer up their favorite marketing must-dos to start in the new year.
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Nov 22, 2024, 6:00 PM
Press for Magic: The Iconography of Sparkles in AI Tools
Those little sparkling icons have been popping up everywhere online as a symbol of AI’s transformative power. Informatics’ Jeff Stephens explains the arrival of the “magic sparkle button” and why there will be no stopping it in the future.
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Nov 15, 2024, 2:50 PM
Website Accessibility HTML Checklist
Whether you're looking to meet federal web accessibility guidelines, or just make your website more usable for all visitors, start with this helpful checklist.
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Nov 6, 2024, 2:07 PM
We Test It: Google's Product Studio
Informatics tested Google Merchant Center's Product Studio—a suite of free, AI-powered tools meant to enhance and create high-quality product images and videos. Dive in with us.
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Oct 29, 2024, 2:28 PM
Sara Kuennen Named to CBJ's Forty Under 40!
We're thrilled to spotlight one of our own in our latest blog. Read a short interview with Digital Marketing Director Sara Kuennen ahead of the CBJ's awards ceremony for the region's top young professionals.
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Oct 11, 2024, 4:23 PM
Your Complete Guide to Local Lead Generation
It takes dedicated work and a good digital game to drive local traffic to your business. Our marketing experts break down the 3 strategies you need to know.
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