Google AdWords offers the ability to advertise online in order to drive new leads and prospects back to your website. If you are still on the fence as to whether or not you should include AdWords in your marketing tool kit, here are 5 reasons to hopefully convince you of the benefits of AdWords.
- Attracts Customers
Have you ever wondering how to increase brand awareness and attract new leads to your website? That is where AdWords comes into play. There are many different types of ads available within AdWords that can be displayed on the search network or display network. The display network is thousands of websites that have partnered with Google to display ads. When you advertise on a display network website you get your brand or product in front of users that might not have heard of you before. - Measurable
The amount of reporting available within AdWords gives you a full view of what people have clicked on, what you are paying, who saw your ads, and so much more. You will always know exactly how your campaigns are performing and how your budget is being used. This helps ensure you are getting the best ROI. - Scalable
Whether you are just starting out or have been running a campaign for months, there is always room for an AdWords campaign. There is no minimum spending budget required so you can start out conservative and expand as you would like.
AdWords is simple to set up and get started. However, to get the best ROI and Cost per Click (CPC), you will have to work daily at the beginning to optimize your campaign. So if you don’t have a lot of time, don’t worry you can keep it simple in the beginning to meet your individual goals. - Faster than Organic SEO
An organic SEO strategy takes time to see results, often 3-6 months. During that time you could be missing out on new leads. With an AdWords campaign you can start to see results in a fraction of the time. Once your account is set up, you will be driving people to your website. You will need to continue optimizing your campaign. Whenever you make changes , they take effect instantly so you can start to see results and impact in no time. - Works with SEO
AdWords works with your organic SEO goal, so while you work on your SEO strategy an AdWords campaign can already be driving people to your website. Take a look at the keywords you are targeting for your organic SEO strategy. If you do not currently rank for one of those keywords, you should include it within your AdWords campaign to get found now while you work on the organic rank.
If you would like help starting or optimizing your AdWords campaign, contact Informatics.
