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Tips, trends, and industry news about
All Things Internet®

GA4 Conversions

Nov 11, 2022, 2:42 PM

Using GA4's Conversions Report to Improve Your Digital Marketing

If you haven't already discovered GA4's new Conversion Report, you need to be taking advantage of its insights. Here are three ways you can use it to improve your digital marketing strategy.

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Woman listening to podcast ads on iPhone

Oct 26, 2022, 10:41 AM

3 Different Ways to Advertise on a Podcast [+How They Work]

Podcast advertising is an affordable, effective way to reach new audiences, but what's the right format for your brand? We dig into the three most popular options and how they work.

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Workhuman Certified

Oct 20, 2022, 1:40 PM

Informatics is the First Workhuman Certified Company in Iowa

We're all about People First here at Informatics, and we're proud to be the first company in our home state to be Workhuman certified. Here's what that means.

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An illustration of eyes representing the watchful eyes of Informatics' Managed Hosting experts

Oct 5, 2022, 9:37 AM

How Managed Hosting Keeps Your Website & Data Safer

In honor of National Cybersecurity Awareness Month, read how Informatics’ managed hosting services can keep your applications and data safe from prying eyes.

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Google Ads Strategy

Oct 3, 2022, 10:40 AM

Building a Google Ads Strategy that Works

Struggling to get clicks or just intimidated by the whole process? Informatics shares how to build your Google Ads strategy for success!

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A arrow sticking out of a target, representing 2023 marketing strategy

Sep 20, 2022, 11:05 AM

3 Ideas for Your 2023 Marketing Strategy

Building your next digital marketing strategy? Make sure you're hitting these essential topics in digital marketing, email, social and video as you make your plans.

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Company blogging

Sep 9, 2022, 4:18 PM

Ask Informatics: Does My Website Still Need a Blog?

Do you still need to be writing weekly or monthly blogs? The answer is yes. From lead generation to audience engagement, here's how blogs help build your brand.

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A graphic illustrating the Informatics client referral program in digital marketing

Sep 2, 2022, 10:45 AM

Introducing Informatics’ Client Referral Program

Our digital agency was built on referrals, and we're excited to launch a new program rewarding our business partners for their valuable recommendations. Here's how you can benefit by spreading the word.

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A graphic illustrating lead generation and conversion rate optimization

Aug 22, 2022, 11:54 AM

Lead Generation: 6 Ways You're Doing It Wrong

Lead generation is tough, but it doesn't have to be. Our Digital Marketing experts offer up 6 of the most common lead gen errors they see when evaluating new clients.

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A road sign asking if an economic recession is ahead

Aug 5, 2022, 10:36 AM

Is Your Marketing Strategy Prepared for a Recession?

You never want to end your marketing efforts in a recession, but you can't just keep the status quo, either. Here's how our digital marketing experts recommend adjusting your digital marketing strategy for the next downturn.

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