Digital Marketing & Web Design Blog

Need Help with HubSpot? You Need a Partner

Here's how our status as a HubSpot Solutions Partner can help you onboard and optimize the powerful marketing automation and CRM platform.

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7 Graphic Design Tips for Your Social Media Posts

Informatics' digital marketing experts share their tips for designing social media graphics that capture a scroller's attention. Here are 7 must-follow rules.

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An illustration of Google's new EEAT SEO concept

EEAT Better with Google's Latest SEO Update

Google's new EEAT concept helps us understand what makes a webpage useful and trustworthy. Here's what it means for your SEO strategy.

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How We Made a One-Take Indoor Drone Video of Our Office

We've added indoor drone to the Informatics media production toolkit. But first, we demonstrated its capabilities in our own promo video. Here's how:

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Meet Your New Marketing Assistants: AI Chatbots & ChatGPT

You've heard about AI chatbots like ChatGPT, but can they actually help you produce natural-sounding marketing assets? The answer is yes (with human supervision)! Here's what our digital marketing experts have learned.

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How to Update Your Customer Personas with Surveys

Don't have time for months of market research? Customer surveys are one way you can update your customer personas quickly and easily. Here's how to get started.

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Ask Informatics: What is Dynamic Content?

Can dynamic content be the change your marketing needs? Learn about supercharging your web designs and emails with personalized content in this expert primer.

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Starfish Initiative: Wrapping Up with Mirrorbox

As our first Give Back initiative comes to a close, we're looking back at our collaboration with Mirrorbox Theatre and celebrating some big results.

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Wrapping Up Your Marketing Year

Don't start next year's budget or strategy without a thorough review of this year's marketing. Take inventory of website health, email lists, and other items.

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