Digital Marketing & Web Design Blog

Why You Should Use a Web Design Agency for Your Next Site

A DIY website can be tempting, but are you really saving money or time? For most businesses, the answer is no. Our experts run down six reasons you need a web design pro for your next project.

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Jan 4, 2024, 9:15 AM

24 Marketing Musts for 2024

Need a new idea for your digital marketing strategy? How about 25? Our experts offer up their favorite marketing must-dos to start the year.

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Informatics in 2023: A Year in Review

It's time for our annual recap of all the accomplishments and innovations our teams produced this year—and there were a lot. Look back with us and get inspired for 2024!

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What is Webcasting? [+How to Start]

Webcasting is the process of video broadcasting live over the internet. It operates in real-time and allows for active conversations between the webcaster and viewers. Here's how it works.

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Where to Use Promo Codes

From the rise in coupon usage to the dominance of specific platforms like Honey, promo codes play a pivotal role in modern e-commerce. Are they in your strategy?

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A screen showing website tags in HTML code

5 Web Metrics You Should be Tracking in Google Tag Manager

The sky's the limit when it comes to tracking site interactions through Tag Manager, but where's the best place to start? Here are five tag types that can impact your site the most.

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Ask Informatics: What are Pillar Pages?

In the latest Ask Informatics topic, we show you how to elevate your online presence with Pillar Pages. Learn how to craft compelling, SEO-friendly content structures that drive traffic and establish authority.

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Don't Neglect the Top of Your Marketing Funnel

Do you need top-of-funnel marketing tactics? The answer is a firm yes from us. Here's why these often overlooked approaches are critical in building your brand's success.

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