Digital Marketing & Web Design Blog

Top 10 Common Affiliate Marketing Terms

Terminology is half the battle. Make sure you understand affiliate marketing terms and definitions before starting your own affiliate journey.

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5 Ways B2B Content Marketing is Different from B2C

Content marketing is one of the most effective tools for reaching a business audience, but it also requires a uniquely business approach. Our content experts offer five tips to boost your next campaign.

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Cookie Consent for Websites: What You Need to Know

Nearly all websites use cookies to improve the user experience, but new data privacy laws mean it's critical to tell visitors how you're using and storing their data. Here is a primer on how your site needs to adapt.

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The Value of Affiliate Marketing for Brands

Affiliate marketing = more customers and more revenue! See how this fast-growing channel can boost your brand.

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Search Ads vs. Display Ads: A Comparison

Search and display ads offer brands two different ways to reach customers online. Our experts break down these two ad types, and explain how you can pair them for the best results.

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Google Tag Manager: A Complete Guide

GTM streamlines tracking, gathers vital data, and enhances your marketing efforts without the hassle of coding. Take this first step in making informed, data-driven decisions about your site.

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What Makes a Digital Marketing Agency Full-Service?

A full-service digital marketing agency, like Informatics, offers a spectrum of solutions under one roof. Here, we cover how this model works for your business.

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Our Best B2B Email Marketing Tips

Email is alive and well in the B2B world, but success depends on providing targeted, timely and valuable content. Get actionable tips for your next campaign.

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A frame from an animated video storyboard

10 Questions for a Better Animated Video

Creating an animated video that resonates with your viewers requires thoughtful planning. Here are the questions our animated video production team uses to start their own projects.

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