Three Types of Infographics You Should Use

Your consumers are tired of just seeing large amounts of text and statistical data in your presentations and digital marketing content. You want something different, something that will grab attention and make your content stand out from your competitors.

Data or large amounts of text can be boring, especially when posted on social media or blog channels where images and photographs are constantly complementing a status or story. The key is to make your content visually appealing. You might want to think about incorporating an infographic.

There are three successful types of infographics you can create, based on the kind of information you want to share:

1.       Statistical

One of the most popular infographic templates is one based on data and numbers. All infographics should have a compelling story, useful data for support, and visually appealing illustrations to emphasize the content. A statistical infographic will use large bold text to illustrate the data in an order that makes the most sense to the storyline. Data can be boring to read but when displayed in a creative way your audience will pay attention to the numbers!

2.       Informational

This type of infographic is equally as popular however, instead of using numbers, it implements text-based information. Because it is focused on text, it covers a broad range of other templates. This could include brochures, instructional guidelines, even short presentations. The best way to incorporate text with any template is to use lists. Consumers like bullet points, numbers, and easy ways to read short text fast. When creating your infographic, think carefully about the direction your consumer is reading and create a storyline that makes the most sense. All parts of your content will be read and understood by your consumer once created properly.

3.       Process

Infographics that display a process show points in a linear order. They break down a task into a series of easy-to-follow steps. The goal of this kind of graphic is to turn complex information of any sort into easily understood concepts. The key to a successful process infographic is being able to clearly label directions so a consumer can easily follow all steps. Using icons and numerical lists help lead the viewer through each of these steps. After reading, a consumer should feel prepared to complete the task included.

Tips for building your infographic

Creating a strong and effective infographic requires careful planning and design to effectively convey your information. Here are five tips from the Informatics design team for creating a compelling infographic:

1. Define Your Purpose

Clearly define the purpose of your infographic before you ever put pen to paper. Are you trying to explain a process, showcase data trends, or compare different aspects of your business? Understanding your objective will ease the design process.

2. Know Your Audience

Always tailor your infographic to your target audience's preferences and level of understanding. Consider their interests, knowledge level, and the message you want to convey—how can you synthesize that information into an effective targeted piece?

3. Break Up Your Content

The most successful infographics simplify complex information. Break your content into easily digestible chunks, and use graphics such as charts, graphs, and icons to make it visually engaging. When planning your entire piece, design a clear and logical layout that guides the viewer's eye through the infographic.

4. Typography Matters

Choose easy-to-read fonts that complement your design and maintain consistency throughout the infographic. Use different font sizes, weights, and styles to emphasize key points and maintain a visual hierarchy.

5. Tell a Story

The best infographics bring together data, design, and content to tell an emotional story. Tell yours by organizing it in a narrative flow. Start with an attention-grabbing head, introduce the problem, explain the solution(s) and end with a strong call to action.

Still have questions? Here are five more tips for creating an effective infographic!

Bring out your brand's creative side and create infographics as part of your digital marketing strategy. You will be surprised by the engagement and sharability they can generate. Want our designers and marketers to produce personalized infographics for your company? Contact us today!

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